I just read a great post by Phil Gomes on managing up. I posted a comment there, but then I got to thinking…look out!
So many young professionals I talk with, no matter their field, are often stuck wondering how to lead stale ideas that are losing effectiveness in the direction of fresh ideas that stick…without pissing off The Boss (that’s first name, The; second name, Boss), coming across as an ignorant academic or sounding like a mouse in a den of old lions.
In my office, our favorite word is stank. We like to “add stank to” collateral materials and, my personal favorite, “throw some stank on it” … “it” being anything caught in the crossfire of our overuse of this ridiculous word. What I like most about this phrase is the irony of it for most young pros.
A lot of online ideas The Boss wants to utilize for clients are outdated or off-target…and we know it. Essentially, these ideas stink…and not in the way we want them to. These are ideas that are stanky and exciting for lagging digital immigrants, but are outdated and far from effective…stinky. (In no way does this post represent my boss…he’s actually a pretty cool and with-it dude.) Young pros with foresight consider their future at Company Not With It and weigh it against:
- the client’s pending dissatisfaction from a failed digital attempt at effective PR,
- and against rubbing The Boss, who offers job security and raises-ching-ching, the wrong way. (Please, young pros, rub appropriately.)
Your reactions are usually from among the following – the safe, undisruptive route: to say nothing, do your work and get your paycheck; the frighteningly honest route: to confidently and boldy proclaim the good news of social media, ‘ta heck with The Boss’ feelings…this is business!; or the middle of the road route: to object in that polite tone your mother taught you and back down at the first signs of resistance…and oh yes, there will be resistance. What do you choose? What do I choose?
I’m lucky enough to work for The Boss that is young-ish and hip, but please trust me, I have also worked for quite the opposite. My advice? Feel out your employer, then decide what’s important to you. Are you passionate about carving a name into the PR sidewalk, being known for your innovative ideas and with-it social media strategy? Speak up! But…do so kindly and humbly. They DO have 20 years of experience on us, now. If the company isn’t ready…is this the company for you?
Are you just getting your PR feet wet? Don’t want to stir up the sleeping, newspaper-only-reading giant Boss just yet? Send links about the effectiveness of the social media strategy you’d like your company to embrace. Ask for a one-on-one meeting with The Boss to talk about some ideas you have for strategies for specific clients. Do your homework and back-it-up to The Boss.
Peg Swanson, the actual motherload, always told me, “Just ask. The worst that could happen is that they tell you ‘No.’” I always rolled my eyes and gagged a little, but that ole’ girl is pretty smart. The worst that could happen here is that you do some research, learn a few things about developing strategy and show The Boss that you’re interested. What’s so bad about that?
Overall, be cognizant of the experience and strategic understanding that comes along with 20 years of experience…and ask questions. The best thing we can do to help our wise elders embrace social media is to keep using it effectively. Get into it. Blog. Read blogs. (Particularly Paull’s and Bill’s.) Comment. (Don’t waste your workday finding new bands on MySpace…this I do not advocate.) Twitter. Follow. Make friends. Make followers. And for cripe’s sake, take the ridiculous pictures of yourself half-naked doing a keg stand off FaceBook! Immerse yourself in what you believe is so effective. Meet people who are immersed with you…people who could very well introduce you to your next The Boss!
It’s a being-a-young-pro-is-so-dramatic-at-times sang,
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